Big-brand thinking for small businesses that deserve it.
We're a boutique marketing agency with a big-brand background, working with artists, educators and small businesses that care about their community. We're easy to talk to, and we explain things in plain terms. Every idea and design is made by real people who take the time to understand your business.
Strategy first. Ideas Inspired. Relationship driven.
Strategy first. Ideas Inspired. Relationship driven.
“After working with Monica, I went from hardly any inquiries to one of my busiest months with bookings.”
- Margot Daley, brand photographer
How to work with us
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Agency Services
Are you ready to invest in your brand or have a marketing problem? Get in contact and we’ll see how we can help. You’ll work directly with Monica and the best specialists are brought it for your project. It’s marketing - simplified.
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Book a marketing re-set
The Marketing Re-set is the perfect way to get quick, strategic, expert eyes on your current marketing efforts. We will decide on your goals and you’ll walk away with a plan that gets you unstuck.
Perfect for businesses who are just getting started OR are feeling a bit stuck. The Marketing re-set is revolved around ONE 1:1 day but the project lasts 10 days in total. (Kick of call, Re-Set Day, then follow up). $1250 flat.
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Marketing Mentoring
If you are a solopreneur or founder who wants to take care of their own marketing (or perhaps you have a VA) but need some expert eyes on your business. Consider my marketing mentoring package. You get quarterly planning sessions, monthly check ins and Mon-Fri voxer access to me and affordable access to my graphic designer. Monthly packages start at $750 and are tailored to you.
I recently spoke on the Canada SME Magazine podcast about how to simplify your marketing and actually grow with human focussed marketing!
Take a listen here.
We work with businesses who care deeply about their work, their people, and the communities they live in.
“You’ve helped us build a beautiful, cohesive look and feel across everything we do — and gone above and beyond with such care and dedication.”
— Gillian, The Rhythm Tree, Melbourne
I’ve been marketing since 2001.
I partner with established Canadian SMEs to bridge the gap between grassroots passion and intentional market positioning. I build the foundational brand and go-to-market strategies that help local, founder-led companies own their market.
I’ll help you:
Know what to focus on
Create a brand that’s as good as your offering - so you stand out in this busy market.
Focus on long term growth not quick wins
Build strategies that are sustainable, not overwhelming
“Working with Monica has been a breath of fresh air… she’s helped me refine my brand and build a new plan for growth.” - E-J Walker, TipToe Music, GTA
“I’ve come back to Monica for planning time and time again — she always puts the business first and delivers strategy that actually generates ROI.” - Olivia Glauberzon, After9 Athleisurewear, Toronto.
For businesses and solopreneurs who are ready to get serious about their marketing and move past the guesswork. We start with the foundations - your brand story, customer journey, and team capacity — and then we uncover what’s getting in the way of growth.
From there, we build a focused plan around your goals, then guide the execution, bringing in the right experts and making sure everything connects and moves you forward.
“Monica is a natural at figuring out what's worth putting energy towards and we always finish the sessions really inspired about our business and with practical steps for not only marketing but fostering the culture we love"
- David Dwyer, The Dangerous Kitchen, Takaka, New Zealand
Hi, I’m Monica!
I’ve spent years working across branding, marketing, and communications, from magazine publishing (Vogue, New Scientist, Donna Hay) to top-tier agencies like SAATCHI & SAATCHI. I’ve worked on everything from garage-born ideas to national campaigns across New Zealand, Australia, and Canada.
These days, I work with service-based businesses who care deeply about what they do and want their marketing to feel considered, not chaotic.
I’ve lived both sides of the work - fast-paced agency life and the season of raising three kids - and that experience shapes how I show up now. I believe good marketing should support real life, not compete with it.
My approach is simple: marketing support built on thoughtful strategy, big picture thinking and practical guidance with clarity that actually helps you move forward.
I’m a mum to three girls and and survive on coffee, we love the beach, camping & I love cooking.
What my clients say
“Monica is one of the most integral marketing partners I’ve worked with, always putting what the business needs first, ahead of everything else. I’ve come back to her for planning time and time again.
- Olivia Glauberzon, After9 Maternity Wear
Working with Monica has been a breath of fresh air. She has helped me define my customer, overall brand and marketing goals, and identify areas to grow and focus on. She has has helped me to develop a new and interesting plan which will help me be consistent and help the business grow."
— EJ Walker, TipToe Music, GTA, Canada.
“Monica is a natural at figuring out what's worth putting energy towards and we always finish the sessions really inspired about our business and with practical steps for not only marketing but fostering the culture we love"
- David Dwyer, The Dangerous Kitchen, Takaka, New Zealand
We had just pivoted our business to a wholesale model and entered the world of trade shows and so the timing was key. Monica's process is very interactive with her clients (us) and she spends a great deal of time teasing out details. I still smile when I remember the eureka moment when she landed on the crux of what sets our product apart. She is a tremendous resource and will continue to be so as my business grows.
— Dale Egan, Chief Lantern Designer - Lantern Cozies